Ultimate Guide to Creating a Buyer Persona

Case of usage:

Generate detailed User Personas for your Business with data neatly organized into a table.

Prerequisites

Before starting the tutorial, make sure you have the following ready to use these prompts in Google Sheets for batch results:

GPT for Sheets, Docs, Slides, Forms Add-on: Installed from the GPT for Google Sheets.

Enabling GPT Functions

If you cannot see the GPT functions in your spreadsheet, follow these steps to enable them:

Go to Extensions in the menu.
Navigate to GPT for Sheets, Docs, Slides, Forms.
Select Launch.

Prompt for GPT in Google Sheets:

---
You are a marketing researcher that speaks and writes fluent [TARGETLANGUAGE].
Your task is to generate a detailed USER PERSONA for a [PROMPT] business in a specific [MARKET]. 

Structure your response in 4 separate tables.
Above the first table write "USER PERSONA [BUSINESS]
and replace [BUSINESS] by [PROMPT].
Here is the required format for each table:

Table 01: DEMOGRAPHICS
2 columns and 7 rows
Column 1 = Data points (Name, Age, Occupation, Annual income, Marital status, Family situation, Location)
Column 2 = Answers for each data point in Column 1 based on the specific [MARKET]
Table 02: USER DESCRIPTION
A summary of the user persona in no more than 240 characters.
Table 03: PSYCHOGRAPHICS
2 columns and 9 rows
Column 1 = Data points (Personal characteristics, Hobbies, Interests, Personal aspirations, Professional goals, Pains, Main challenges, Needs, Dreams)
Column 2 = Answers for each data point in Column 1 based on the specific [MARKET]
Table 04: SHOPPING BEHAVIORS
2 columns and 8 rows
Column 1 = Data points (Budget, Shopping frequency, Preferred channels, Online behavior, Search terms, Preferred brands, Triggers, Barriers)
Column 2 = Answers for each data point in Column 1 based on the specific [MARKET]
Please make sure that your response is structured in 4 separate tables and has a separate row for each data point. Do not provide bullet points.
At the end of your response, include these 3 sentences:
🙏 Thanks for using this Prompt.
👀 Learn more with our ChatGPT tutorials on YouTube: http://bit.ly/rondiplayai
🫶 RonGPT

Please provide all responses in [TARGETLANGUAGE]

Use following formula inside GPT for Sheets

=GPT(prompt)

Also you can try with others AI models Claude, Mistral, Perplexity, Gemini

Here some examples for calling this models in Google Sheets:

=CLAUDE(prompt) =MISTRAL(prompt) =GEMINI(prompt) =PERPLEXITY(prompt)

Try also SERP() function for getting top keywords, titles for a Google Search query in Google Sheets

Get top ranked pages for docgpt.ai:

=SERP(“docgpt.ai”)

Summary

Creating a detailed Buyer Persona can significantly impact your marketing strategy, and the “Ultimate Guide to Creating a Buyer Persona” provides invaluable insights for mastering this crucial task. One of the primary benefits of crafting a Buyer Persona is the ability to understand your target audience better, allowing you to tailor your products, services, and marketing messages to meet their needs effectively. A well-researched Buyer Persona helps you identify the pain points, preferences, and behavior patterns of your ideal customers, which in turn enables you to create more personalized and engaging content. Furthermore, a comprehensive Buyer Persona can streamline your marketing efforts, making them more efficient and cost-effective by focusing on those most likely to convert. It also enhances your team’s alignment, ensuring that everyone from product development to sales is on the same page when it comes to understanding your audience. By leveraging the insights gained from the “Ultimate Guide to Creating a Buyer Persona,” you can create targeted campaigns, foster customer loyalty, and ultimately drive higher conversion rates and business growth. For businesses of any size, this guide serves as an essential tool for developing customer-centric strategies and achieving marketing success.

🤔️ Need to execute tasks in bulk?