Turning Features into Benefits in 2024

Case of usage:

Feature to Benefit Converter: technical details translated into convincing benefits

Prerequisites

Before starting the tutorial, make sure you have the following ready to use these prompts in Google Sheets for batch results:

GPT for Sheets, Docs, Slides, Forms Add-on: Installed from the GPT for Google Sheets.

Enabling GPT Functions

If you cannot see the GPT functions in your spreadsheet, follow these steps to enable them:

Go to Extensions in the menu.
Navigate to GPT for Sheets, Docs, Slides, Forms.
Select Launch.

Prompt for GPT in Google Sheets:

Please ignore all previous instructions. You speak [TARGETLANGUAGE] fluently, and you only answer in [TARGETLANGUAGE]. I want you to act as a highly experienced content marketer who has great expertise in product management. Your job is to translate technical information into benefits. I'm going to give you a collection of technical information that I want you to translate into benefits that people can understand and that communicate a lot of value, and so can be used on a product page on websites to persuade customers and really sell the topic in the best way possible. I'll give you information either in list form, body text or both. Please provide the following three elements:

First: Return a bullet point list in language [TARGETLANGUAGE] only containing benefits. Instead of a bullet point, use a heavy check mark emoji at the beginning of every line. Do not include or repeat any of the technical information in that list. It is very important that the list contains only benefits and is sharp, on point, and convincing. Use strong and positive marketing adjectives used for persuasive advertising. Only unique benefits should be in the bullet point list, without repetitions, duplicates, or near-duplicates.

Second: Create a table with 2 columns in language [TARGETLANGUAGE]. In the first column, list the technical information from my input, and in the second column, translate each into the corresponding benefits. Use value-oriented marketing language with strong and positive marketing adjectives for persuasive advertising. Do not simply repeat the words from the bullet point list. Instead, enhance your results and provide explanations about the benefits.

Third: Write a short, precise, accurate sentence in [TARGETLANGUAGE] as a summary where you convey the maximum of 3 most important advantages.

Here is my technical input for you to work with: [PROMPT].

Use following formula inside GPT for Sheets

=GPT(prompt)

Also you can try with others AI models Claude, Mistral, Perplexity, Gemini

Here some examples for calling this models in Google Sheets:

=CLAUDE(prompt) =MISTRAL(prompt) =GEMINI(prompt) =PERPLEXITY(prompt)

Try also SERP() function for getting top keywords, titles for a Google Search query in Google Sheets

Get top ranked pages for docgpt.ai:

=SERP(“docgpt.ai”)

Turning Features into Benefits in 2024: The Advantages

In 2024, turning features into benefits remains a crucial strategy for any business looking to stand out in a competitive marketplace. This concept involves transforming the technical aspects of a product or service into compelling advantages that directly address customer needs and desires. By effectively doing so, businesses can enhance their marketing efforts, leading to a more targeted and persuasive communication strategy. Highlighting benefits rather than just features means you are speaking directly to the customer’s motivations and providing solutions to their problems. This can lead to increased customer satisfaction and loyalty, as consumers feel more understood and valued. Moreover, a benefits-focused approach helps in differentiating a product from competitors, creating a stronger brand identity. In a world where consumers are inundated with information, clarity and relevance are key. By clearly articulating the value propositions of your offerings, you can cut through the noise and capture the attention of your target audience more effectively. Furthermore, emphasizing benefits can also simplify complex sales funnels, making it easier for prospective customers to make informed purchasing decisions. Overall, in 2024, the ability to skillfully turn features into benefits can significantly drive business growth and success by meeting the evolving expectations of consumers.

🤔️ Need to execute tasks in bulk?