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Privacy Policy - CleanUp AI: Storage Cleaner

Last Updated: November 10, 2026

Introduction

This Privacy Policy describes how "CleanUp AI: Storage Cleaner" ("the App," "we," "us," or "our") handles information when you use our application on iPhone and Mac. We are committed to protecting your privacy. Your photos, videos, contacts, and cleanup analysis remain on your device and are never uploaded to us or our analytics provider. Starting with version 1.5 the App sends anonymous usage statistics (for example, that a scan finished or the upgrade screen was shown) through Google Firebase Analytics so we can improve the app. This data is not linked to your identity and is not used for tracking or advertising.

Information We Access

Photo Library Access

With your permission, the App accesses your Photo Library to:

  • Identify Duplicate Photos: Scan for identical or similar images
  • Find Similar Photos: Group photos that look alike for easier cleanup
  • Detect Screenshots: Identify screenshot images for bulk management
  • Analyze Videos: Find large video files and compress them to save space

Contacts Access

With your permission, the App accesses your Contacts to:

  • Find Duplicate Contacts: Identify contacts with the same name, phone number, or email
  • Detect Incomplete Contacts: Find contacts missing essential information (name, phone, email)
  • Merge Contacts: Combine duplicate entries into a single, complete contact
  • Backup Contacts: Create local backup files of your contacts

Device Storage Information

  • Storage Statistics: Read available and used storage space on your device
  • No File System Access: We do not access files outside of Photos and Contacts

How Your Data Is Processed

Local Content Processing

All photo, video, and contact processing occurs entirely on your device. This means:

  • Your photos never leave your device
  • Your contacts never leave your device
  • No internet connection is required for core functionality
  • Analysis results are stored only in the app's local storage

No Cloud Processing

  • We do not use cloud-based AI services to process your photos
  • We do not upload any images or contact data to external servers
  • We do not share photos, videos, contacts, or cleanup results with third parties

Data We Do NOT Collect

We want to be absolutely clear about what we do NOT collect:

  • No Personal Information: We do not collect names, email addresses, or account information
  • No Photos: Your photos are never uploaded or transmitted anywhere
  • No Contacts: Your contact information is never uploaded or transmitted anywhere
  • No Location Data: We do not access or collect location information
  • No Advertising Identifier: We do not collect the IDFA or hardware serial numbers
  • No Advertising Data: We do not collect data for advertising purposes

Anonymous Usage Analytics

Since version 1.5, the App uses Google Firebase Analytics to understand how the app is used and where it can be improved. The following data is collected:

  • App usage events: for example, onboarding steps, that a scan started or finished, opening the upgrade (Premium) screen, choosing a plan, starting a purchase and whether it succeeded, was cancelled or failed, cleanup actions, and whether cleanup reminders were turned on or opened
  • Rounded scan results: ranges such as "21-100 items" or "1-10 GB". Never file names, photos, videos, contact details or exact counts
  • A random app instance identifier generated by Firebase. It is not your Apple ID, name, email, serial number or advertising identifier (IDFA)
  • Basic technical information: app version, iOS or macOS version, device model, language and approximate country (derived from the IP address, which we do not store)
  • Diagnostic information such as the error code when an App Store purchase or product loading fails

We use this data only for analytics: measuring how many people finish a scan, reach the upgrade screen, which plans they choose and where they drop off. The data is not linked to your identity, is not combined with data from other apps or websites, is not used for advertising, and is not sold. Advertising features of Firebase are disabled.

App Privacy Label (App Store)

Our App Privacy label on the App Store reflects this:

  • Data Not Linked to You: Identifiers (Device ID), Usage Data (Product Interaction) and Diagnostics (Other Diagnostic Data), used for Analytics
  • No Tracking: We do not track you across apps or websites owned by other companies

Cleanup Reminders

If you allow notifications, the App schedules a few local reminders on your device about what your last scan found (for example, how much space duplicates take). Reminders are created on the device, are never sent from a server, stop after Premium is purchased, and can be turned off anytime in the App's Settings or in iOS Settings.

Local Data Storage

Contact Backups

  • When you create a contact backup, it is saved locally in the app's Documents folder
  • Backup files are stored in standard VCF (vCard) format
  • Backups remain on your device and are not uploaded anywhere
  • You can delete backups at any time through the app
  • Backups may be included in your iCloud device backup if you have iCloud Backup enabled

App Preferences

  • User preferences and settings are stored locally on your device
  • These settings are deleted when you uninstall the app

Analytics Retention

Anonymous analytics data is processed by Google LLC as our service provider for Firebase Analytics and kept for up to 14 months, then deleted automatically. Because it is not linked to an account or email address, we generally cannot connect an analytics event back to a particular person.

Third-Party Services

Permissions Explained

Photo Library Permission

Why we need it: To scan your photos for duplicates, similar images, and screenshots.

What we do: Analyze photos locally to identify cleanup opportunities.

What we don't do: Upload, share, or transmit your photos anywhere.

Contacts Permission

Why we need it: To find duplicate and incomplete contacts for cleanup.

What we do: Read contacts to identify duplicates and merge them upon your request.

What we don't do: Upload, share, or transmit your contacts anywhere.

Apple App Store Integration

Subscription Management

  • If the app offers subscriptions, they are managed through Apple's App Store
  • Apple processes all payment information according to their privacy policy
  • We receive only subscription status information from Apple (active/expired)
  • We do not have access to your payment details

Data Security

On-Device Security

  • iOS Sandbox: All app data is stored in iOS's secure app sandbox
  • Encryption: iOS automatically encrypts app data when device passcode is enabled
  • Limited Network Transmission: Only the anonymous analytics events described above are sent, over encrypted HTTPS, plus App Store communication for purchases

Your Rights and Control

Permission Control

  • Grant or Revoke: You can grant or revoke photo/contact permissions anytime in iOS Settings
  • Limited Access: iOS allows you to grant access to selected photos only
  • Full Control: You decide what the app can access

Data Deletion

  • Uninstall: Deleting the app removes all locally stored data
  • Backup Deletion: You can delete contact backups within the app
  • Analytics data: Because analytics data is not linked to your identity, we usually cannot find your records; you can still contact us and we will help with any request

Children's Privacy

  • The App is not intended for users under 13 years of age
  • We do not knowingly collect any personal information from anyone, including children
  • We do not knowingly collect personal information from children

International Users

  • Your photos, videos, contacts, and cleanup analysis remain on your device regardless of location
  • Anonymous usage statistics may be processed by Google in the United States under appropriate safeguards
  • European users (GDPR): we process anonymous usage statistics on the basis of our legitimate interest in understanding and improving the App (Art. 6(1)(f) GDPR). You have the right to object, to request access or deletion, and to lodge a complaint with your supervisory authority
  • California users (CCPA): we do not sell personal information or share it for cross-context behavioral advertising

Changes to Privacy Policy

  • We may update this Privacy Policy periodically
  • Material changes will be reflected in the "Last Updated" date
  • Continued use after changes constitutes acceptance of the updated policy
  • We encourage you to review this policy periodically

Contact Information

If you have questions about this Privacy Policy, please contact us:

Summary

In simple terms:

  • Your photos stay on your phone
  • Your contacts stay on your phone
  • Media and contacts are processed locally and never uploaded
  • Anonymous usage statistics (Firebase Analytics) contain no media or contact content
  • There is no advertising or cross-app tracking
  • Cleanup reminders are optional and can be turned off in Settings

Apple App Store Compliance Statement: CleanUp AI processes photos, videos, contacts, and cleanup analysis locally. The only off-device data is the anonymous usage statistics (Google Firebase Analytics) described in this policy.