GPT for Google Sheets, Docs AI, Slides, Forms

Web Scraping & SERP Template

Pull top Google results per keyword into Google Sheets with =SERP(), then extract facts with =GPT_EXTRACT() and =PERPLEXITY(). Free template, no API keys.

Keyword in, Google’s answer out: =SERP() spills the top results — titles, links, snippets — into your sheet, and the extraction functions turn those results into structured columns. Research that used to mean 40 open tabs.

Layout

Column Content Formula
A Keyword / query —
B Top Google results =SERP(A2, 10)
C Who ranks =GPT_EXTRACT(B2, "the domains that appear, comma-separated")
D Content gap =GPT("Based on these result titles, what angle is missing? One line.", B2)
E Direct answer =PERPLEXITY("Answer this query concisely with facts: ", A2)

Extract facts from any page text

=SERP() gets you to the right pages; for a specific page, bring its text into the sheet (paste it, or pull it with Sheets’ native IMPORTXML) and mine it:

=GPT_EXTRACT(F2, "prices mentioned, with currency")
=GPT_EXTRACT(F2, "email addresses and phone numbers")
=GPT_TABLE("Extract the products mentioned in this text: "&F2, "product, price, key feature")

Variations

  • Rank tracking, roughly — =SERP("your keyword", 10) weekly, freeze results with Replace all GPT formulas with results, and diff the columns.
  • List building — =SERP("site:linkedin.com/company "&A2, 5) style queries turn Google’s operators into a prospecting tool.
  • High volume — =GOOGLE_SEARCH_API(query, contextId, apiKey) runs the same idea through the official Google Custom Search API on your own key for stable quotas.

Get started

  1. Install GPT for Sheets from the Google Workspace Marketplace (free tier included, no API keys needed).
  2. Put keywords in column A and paste the formulas.
  3. Drag the formulas down your rows, then use Replace all GPT formulas with results in the sidebar.

Function reference: =SERP(). Full guide: search the web from Google Sheets.

FAQ

What exactly does =SERP() return?

Live Google search results for your query — titles, links and snippets — spilled into the sheet, up to the limit you set. It is the raw-results counterpart to =PERPLEXITY(), which returns one synthesized answer instead.

Can it scrape any page on the web?

=SERP() covers Google results, and =PERPLEXITY() researches the open web for you. For extracting from a specific page, paste or import its text into a cell (IMPORTXML works for many pages) and run =GPT_EXTRACT() on it. Respect site terms and robots rules.

Do I need a SerpAPI or Google API key?

No key is needed for =SERP(). For very high volumes there is also =GOOGLE_SEARCH_API(), which runs on your own official Google Custom Search key for stable quotas.