GPT for Google Sheets, Docs AI, Slides, Forms

Competitor Monitoring Template

Track competitors in Google Sheets with AI: latest launches via =PERPLEXITY(), Google coverage via =SERP(), changelog summaries with =GPT_SUMMARIZE().

A living competitor tracker in a spreadsheet: one row per competitor, one column per question, and AI answers refreshed on your schedule instead of a stale battlecard from last quarter.

Layout

Column Content Formula
A Competitor domain —
B Positioning =PERPLEXITY("How does this company position itself? One sentence:", A2)
C Latest launch =PERPLEXITY("Most recent product launch or major feature announcement by "&A2&". One line with month and year.")
D Pricing move =PERPLEXITY("Any recent pricing changes at "&A2&"? One line, or 'none found'.")
E Google coverage =SERP(A2&" announcement", 5)

Changelog and page summaries

Paste a competitor’s changelog, release notes or pricing page text into a cell, then condense it:

=GPT_SUMMARIZE(F2, "3 bullets: what shipped, who it targets, what it means for us")

For a comparative read across the whole tracker:

=GPT("Based on these competitor updates, what pattern stands out? 3 bullets.", TEXTJOIN(" ||| ", TRUE, C2:C20))

Variations

  • Dated snapshots — duplicate the answer columns each sweep (“Jan”, “Feb”, …) and use Replace all GPT formulas with results so old snapshots stop refreshing. Diffs between columns are your change log.
  • Feature matrix — one column per capability: =PERPLEXITY("Does "&$A2&" offer "&B$1&"? Answer yes, no, or unclear.") and drag both directions.
  • Discover who else is out there — seed the list itself with the guide on getting competitor lists from web search.

Get started

  1. Install GPT for Sheets from the Google Workspace Marketplace (free tier included, no API keys needed).
  2. List competitor domains in column A and paste the formulas.
  3. Drag the formulas down, then use Replace all GPT formulas with results to freeze each snapshot.

Function references: =PERPLEXITY() and =SERP().

FAQ

Does this monitor competitors automatically?

It refreshes when you re-run it — the workflow is a weekly or monthly sweep, not a real-time alert feed. Keep dated snapshot columns side by side and the sheet becomes a change log over time.

Where does the competitor information come from?

=PERPLEXITY() answers from live web knowledge, =SERP() returns actual Google results for a query, and =GPT_SUMMARIZE() condenses changelog or pricing-page text you paste into the sheet. All public sources.

How many competitors can I track?

As many rows as you like — GPT for Sheets processes up to 10,000 results per hour. Most teams track 5-30 competitors across a handful of question columns.