Amazon Product Listings Template
Generate Amazon titles, bullet points and descriptions in bulk with AI in Google Sheets. Free =GPT() template that respects the 200-character title limit.
Turn a spreadsheet of product attributes into complete Amazon listings — title, five bullet points and a description per row — instead of writing each ASIN by hand.
What you need in your sheet
| Column | Content |
|---|---|
| A | Product name |
| B | Brand |
| C | Key attributes (material, size, color, use case) |
| D | Main search keyword |
| E | Generated title |
| F | Generated bullet points |
| G | Generated description |
The formula
In E2 for the title, then drag down:
=GPT("Write an Amazon product title under 200 characters. Order: brand, product type, key attribute, size/color. Title Case, no promo words like 'best' or 'sale'. Include the keyword '"&D2&"' naturally.", A2&" by "&B2&" — "&C2)
In F2 for the bullets:
=GPT("Write 5 Amazon bullet points. Each starts with a short capitalized benefit phrase and a colon, stays under 200 characters, and states a concrete fact — no hype, no pricing or shipping claims.", A2&" — "&C2)
Variations: add a third formula in G2 asking for a 150–250 word product description, or a column for backend search terms (“comma-free, no brand names, under 250 bytes”). Add =LEN(E2) in a helper column to catch the occasional over-length title before upload.
Get started
- Install GPT for Sheets from the Google Workspace Marketplace (free tier included, no API keys needed).
- Set up the attribute columns above and paste the formulas into your own sheet.
- Drag the formulas down your catalog, then use Replace all GPT formulas with results in the sidebar before exporting to your flat file.
Full guide: Amazon listing strategy — keywords, title, bullets, description.
FAQ
Does the template follow Amazon’s listing rules?
The prompts enforce the big ones: titles capped at 200 characters, no promotional phrases like “best seller” or “free shipping”, Title Case, benefit-led bullets. Category style guides differ, so add your category’s specifics to the prompt and spot-check with a =LEN() column.
Can I generate the title, bullets and description in one pass?
Yes. Put one formula per output column — title, bullets, description — all reading the same attribute columns. Drag all three down together and the whole listing set fills in row by row.
Do I need an OpenAI API key?
No. GPT, Claude, Gemini, Mistral and Perplexity models are built into GPT for Sheets — install the add-on and the formulas work immediately, with a free tier included.