ASO Optimization Tool
This Privacy Policy describes how ASO Optimization Tool ("we", "our", or "the App") collects, uses, and protects your information when you use our macOS application available on the Mac App Store.
Quick Summary: ASO Optimization Tool collects minimal data necessary to provide App Store ranking features. We do not sell your data or share it with third-party advertisers. Your app tracking data is stored locally on your device.
1. Information We Collect
1.1 Information You Provide
When you use ASO Optimization Tool, you may provide:
- App identifiers: App Store IDs or bundle identifiers of apps you want to track
- Keywords: Search keywords you want to monitor for ranking positions
- Country preferences: App Store regions you select for tracking
1.2 Information Collected Automatically
The App may automatically collect:
- App Store data: Publicly available ranking information, ratings, and reviews from the App Store
- Usage data: Basic app usage patterns stored locally for improving your experience
1.3 Information NOT Collected
We do NOT collect:
- Personal identification information (name, email address, phone number)
- Location data or GPS coordinates
- Device identifiers (IDFA, IDFV, serial numbers)
- Contacts, photos, or other personal files
- Browsing history outside the app
- Financial information (handled securely by Apple)
2. How We Use Your Information
We use the information collected to:
- Display App Store ranking positions for your tracked keywords
- Show competitor analysis and app performance metrics
- Provide keyword suggestions and ASO recommendations
- Store your preferences and tracked apps locally
- Process subscription purchases through Apple's StoreKit
3. Data Storage
3.1 Local Storage
Your app tracking data, keywords, and preferences are stored locally on your Mac in the app's sandboxed container. This data includes:
- List of tracked apps and keywords
- Historical ranking data
- User preferences and settings
- Subscription status (verified locally via StoreKit)
3.2 No Cloud Storage
Your tracking data is not synced to cloud servers. All data remains on your local device unless you explicitly export it.
4. In-App Purchases and Subscriptions
ASO Optimization Tool offers in-app purchases including:
- Pro Monthly: $14.99/month recurring subscription
- Pro Yearly: $79.99/year recurring subscription with 7-day free trial
- Lifetime Pro: $149.00 one-time purchase
4.1 Payment Processing
All payments are processed securely by Apple through the App Store. We do not have access to your payment information, credit card details, or Apple ID credentials.
4.2 Subscription Terms
- Payment is charged to your Apple ID account at confirmation of purchase
- Subscriptions automatically renew unless canceled at least 24 hours before the end of the current period
- Your account will be charged for renewal within 24 hours prior to the end of the current period
- You can manage and cancel subscriptions in your Apple ID Account Settings
- Any unused portion of a free trial period is forfeited when purchasing a subscription
5. Third-Party Services
5.1 Apple Services
The app integrates with Apple services:
- Mac App Store: For app distribution and updates
- StoreKit: For in-app purchase processing and subscription management
- App Store APIs: For retrieving publicly available app ranking data
Apple's privacy practices are governed by Apple's Privacy Policy.
5.2 No Third-Party Analytics or Advertising
We do not use:
- Third-party analytics services
- Advertising networks or ad SDKs
- Third-party crash reporting services
- Social media tracking pixels
6. Data Sharing
We do not sell, rent, or share your personal information with third parties for marketing purposes. We may share information only in the following circumstances:
- Legal requirements: If required by law, court order, or governmental authority
- Protection of rights: To protect our rights, privacy, safety, or property
7. Data Security
We implement appropriate security measures to protect your data:
- App runs in macOS sandbox environment
- Local data is protected by macOS security features
- Data is encrypted when FileVault is enabled on your Mac
- Subscription validation uses Apple's secure StoreKit framework
8. Data Retention
- Local data: Retained until you delete the app or clear app data
- Subscription status: Managed by Apple and retained according to Apple's policies
- Exported data: Under your control once exported
9. Your Rights and Choices
You have the following rights regarding your data:
- Access: View all your data directly in the app
- Export: Export your tracking data to CSV format (Pro feature)
- Delete: Remove tracked apps, keywords, or all data at any time
- Uninstall: Removing the app deletes all local data
- Subscription management: Cancel subscriptions via Apple ID settings
10. Children's Privacy
ASO Optimization Tool is not directed at children under 13 years of age. We do not knowingly collect personal information from children under 13. The app is designed for professional use by app developers and marketers.
11. California Privacy Rights (CCPA)
California residents have specific privacy rights:
- Right to know: What personal information is collected (see Section 1)
- Right to delete: Request deletion of your data
- Right to opt-out: We do not sell personal information
- Non-discrimination: We do not discriminate against users exercising their rights
12. European Privacy Rights (GDPR)
For users in the European Economic Area:
- Legal basis: We process data based on legitimate interest to provide the service
- Data minimization: We collect only data necessary for app functionality
- Right to access: Request a copy of your data
- Right to rectification: Correct inaccurate data in the app
- Right to erasure: Delete your data by removing app data or uninstalling
- Data portability: Export your data using the CSV export feature
13. International Data Transfers
Your data is stored locally on your device. When fetching App Store data, requests are made to Apple's servers which may be located in various countries. Apple's data handling is governed by their privacy policy.
14. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any changes by:
- Posting the new Privacy Policy on this page
- Updating the "Last updated" date
- Notifying you through the app for significant changes
Your continued use of the app after changes constitutes acceptance of the updated policy.
15. Contact Us
If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:
Summary
ASO Optimization Tool is designed with privacy in mind. Your tracking data stays on your device. We don't sell your data or use third-party advertising. Payments are handled securely by Apple. You can delete your data at any time by removing tracked items or uninstalling the app.