Copy-paste formulas for domain-to-company enrichment in Google Sheets
Paste a formula into row 2, test on a few rows, then drag down.
Company name
A: domain · B: site text
=GPT("Return the company display name from this site text, or the domain if unclear. Domain: " & A2 & ". Text: " & B2)
Industry label
A: site text · B: your category list
=GPT("Pick the best-fit industry from this list for the company, or unknown. List: " & B2 & ". Text: " & A2)
One-line description
A: site text
=GPT("Write a 12-word description of what this company does, using only the text. Text: " & A2)
Short answer
Turning domains into company info in Sheets means converting a bare domain plus its pasted homepage text into clean fields: company name, industry, and a short description. GPT for Sheets reads the text you supply and returns consistent labels across every row.
Fastest path: Install GPT for Sheets → paste domain and homepage text → add the extract formulas → review → fill down.
This page is for ops and marketing teams cleaning up domain lists into usable company records. The AI works from the text you provide; it does not browse, so paste homepage or about text alongside each domain.
Workflow
A practical sheet for this workflow usually has these columns:
| Column | What to put there | Why it matters |
|---|---|---|
| A | Domain | Row anchor |
| B | Pasted homepage/about text | Source the AI labels from |
| C | Company name | Clean, display-ready name |
| D | Industry | Normalized category for segmentation |
| E | One-line description | Quick context for the record |
| F | QA flag | Flags thin or ambiguous rows |
Pair each domain with text
A domain alone tells the model little, so paste the homepage or about-page text next to it. Keep that text raw so each label can be checked, and mark rows where you could not gather text.
Label, segment, review
Run the name, industry, and description formulas on a sample, confirm the categories make sense for your segmentation, then fill down. Add a QA column flagging rows with too little text to label confidently.
Use cases
- List cleanup: turn raw domains into records.
- Segmentation: assign consistent industry labels.
- CRM hygiene: fill missing company fields.
- Routing: group accounts by category.
- QA: flag domains you could not enrich.
Best for / not best for
Best for: Ops and marketing teams that have domain lists in Google Sheets and want clean, consistent company fields without a separate enrichment tool.
Not best for: teams needing guaranteed firmographic coverage from a managed data vendor; this approach depends on the site text you paste and does not browse the web.
The strongest use case is standardizing a messy domain list into name, industry, and description columns your team can segment and route on.
Internal links and next workflows
- GPT for Sheets product page
- GPT for Sheets pricing
- Categorize leads by industry
- AI lead enrichment guide
- ICP fit scoring in Google Sheets
- Apollo export enrichment
Safety, compliance, and data quality
AI output is a decision aid, not a guarantee. Keep your source columns visible, review a sample before acting, use lawful data, and follow your team’s data and compliance rules. Do not infer sensitive attributes about people.
Frequently Asked Questions
Does it look up the website automatically?
No. In this workflow you paste homepage or about text next to each domain, and GPT for Sheets labels from that text. It does not browse on its own.
How do I get consistent industry labels?
Pass your own category list into the industry formula so the model picks from your taxonomy and returns unknown when nothing fits.
What if I have no site text for a domain?
Leave the source blank and let the QA column flag it. The name formula falls back to the domain so the row is still usable.
Is the firmographic data guaranteed?
No. It is derived from the text you provide and is a decision aid; verify important fields before relying on them.
Start enriching domains in Google Sheets
Paste domains and site text into a sheet, install GPT for Sheets, and produce clean company fields where your list already lives.